Business in a crisis: how to open it yourself
The global financial crisis has affected everyone, leading to a reduction in wages and the closure of enterprises. But a smart proverb says: for some, a crisis is a collapse, and for others it is an open door. Actually openbusiness in crisisnot so stupid. There are a number of markets where exactly in this period you can succeed and get good dividends.
How to open a business in a crisis
Which business to open in a crisis is the most important question, correctly answering which you can ensure your financial well-being. Before choosing the area of application of forces, it is necessary to analyze which market segments will develop best during the crisis.
First of all, these are industries where government orders are increasing, debt collection services, consulting and anti-crisis services, markets that are not very sensitive to a drop in demand. If you got the idea to start a business in a crisis, then you should try your luck in these areas.
Who is easier to survive
The situation of 1998-1999 showed that it is easiest to survive for those companies that are funded by budget programs and fulfill state orders. Thus, exploration, utilities, road construction, some industrial sectors will continue to function normally. Accordingly, when deciding which business to open in the crisis of 2015, it is worth considering the experience of 1998 and working in these segments.
At the same time, it is better not to purchase shares, but to buy a ready-made business in them. Stocks in a crisis - too unreliable investment. Luck here depends on the position in the stock market, and it becomes unstable.
What business to open in a crisis?
Let's take a closer look at the most attractive niches. In a crisis, people prefer to invest in something that will always be in demand - real estate, gold. Jewelry stores celebrate sales spikes.
Therefore, when asked what to do in a crisis, a business in the jewelry market immediately comes to mind. Experts believe that the initial investment here can be equal to 350 thousand dollars. It should pay attention to regional markets.
To whom the trust falls, and to whom - grows
In a crisis, trust in banks falls, and people again prefer to keep their savings at home.From here growth of demand for safes. Business in a crisis can be based on trade in them. It is assumed that the increased demand for this product will be the next two years. At the same time, the growth of demand is felt throughout the world - the growth of the market is almost 30% per month. In Russia, some experts estimate the market growth at 36%, which has never been noted before.
The most popular are considered fireproof burglar-proof models costing from 2000 euros. In this segment it is best not to produce, but to invest in trading it. Initial costs can be 100-150 thousand dollars. At the same time it is necessary to choose the right place for your store.
But what about small business in a crisis?
Small business in a crisis can start in the field of debt collection. Non-payment at this time become a real scourge of banks and other organizations that give loans.
Debtors are both ordinary citizens and entire organizations. Not always avoiding payments due to a real shortage of funds from the company. Therefore, the services of collectors are becoming very popular. Also in demand are lawyers specializing in this segment.
In a crisis, people do not stop being sick and eating. Accordingly, the sale of food products, especially cheap ones, and medicines is becoming in demand. Well-developed chains and individual stores offering extremely cheap goods. In addition, you should pay attention to the production of meat, vegetables and other agricultural products. Cultivation of rabbits and turkeys is especially interesting.
Products for children and other activities
You can open a business in a crisis in the segment of children's products. It is in this area that you can continue to make high mark-ups, because parents are willing to pay for children. This is especially true for parents of first-born children who are still willing to pay for a wide variety of services in this area due to lack of experience and knowledge. Therefore, for example, the services of companies involved in teaching proper sleep, feeding, menu compilation and early development will be in great demand during a crisis.
At the same time, the entrance to this sector is not associated with large investments. To organize a successful business on children and their parents, it is enough to have a concept, some knowledge in the field of psychology and medicine (there is enough education in this area) and funds to pay for renting the premises and advertising at the initial stage.
Smart practical investors in a crisis have many opportunities to enter the markets and get a good profit. The crisis spurs the development of a number of market segments, which should be taken into account and have time to jump into the right car.