IKEA reproduced Syrian housing as part of a social campaign
Buyers of the IKEA store in Slependen (Norway) came to be inspired by the interior design, but they faced a powerful social campaign designed to draw attention to the terrible conditions in which Syrian refugees live.
Together with the Norwegian Red Cross and the advertising agency POL IKEA, they installed a 25-square-meter Syrian dwelling in the store. The installation called “25 square meters of Syria” is an exact replica of a house in Damascus, where a woman named Rana and her family of nine live.
“When we had to run away to this area for the sake of safety, we had no money to rent a house better. We did not have the money to buy mattresses and blankets or clothes for children, ”Rana told the Red Cross team.
In the Syrian home there are recognizable IKEA price tags, on which, instead of a description of the goods, there are stories of Syrians who daily face a shortage of food, water and medicines.